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Lessons from Fenix Outdoor on Decrypting Digital Transformation

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Categories Retail

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Pretty much every retailer we work with is at some stage in their digital transformation. Searching for superpowers that will make them faster and smarter.

Some are just starting, looking for a phone booth on the horizon, and others have already completed Captain America levels of change.

One such company is fashion retailer Fenix Outdoor who provide equipment and clothing brands such as Fjällräven and Tierra for an active outdoor life.

It has been on a journey to deliver a consistent experience for customers online and offline.

We invited Christian Bader, CTO of Fenix Outdoor, and Pim Vijftigschild, Chief Compliance Officer at New Black to join us for a webinar to talk about the reality of retail digital transformation, including:

  • What it means to them
  • How to approach digital transformation
  • Common challenges and how to overcome them

Here’s the story in their words.

Going from a transaction to an experience

Stepping out of the pandemic, Fenix Outdoor had a goal. To provide a unified view of inventory across all stores. Making it easier for customers and fulfilling orders from every location.

For them, digital transformation was about going from a transaction to an experience.

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